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Marketing Data Analytics Manager

Company: Astound Broadband Powered by RCN
Location: San Marcos
Posted on: July 1, 2024

Job Description:

Astound Broadband, the sixth-largest telecommunications provider in the United States, is a leading supplier of cutting-edge technology and communications services and applicants like you make it all possible. To develop your career, we provide one-on-one training and coaching, a supportive work environment and the opportunity to represent a superior telecommunications company. Guided by our cultural values, we recognize that our work can t be done well without a team that fully reflects our customers and communities. Diversity, Equity & Inclusion (DEI) are more than a goal for Astound. DEI is a responsibility and a commitment we invest in every day because we understand that a diverse workforce and culture that is truly inclusive, where our team members feel heard, valued, respected, and encouraged to reach their full potential, leads to more engaged employees, creates more effective teams and fosters greater innovation and creativity.Additionally, we offer a robust benefits package, including rewards, recognition and employee discounts to ensure your continued success. With us, you ll stay empowered to do your best work by creating astounding possibilities for local communities and beyond. Position Overview:The Marketing Data Analytics Manager will be responsible for driving our future growth by building a best-in-class marketing analytics function that drives/measures/optimizes growth across our consumer channels. The ideal candidate for this role will be someone who has a strong background in leveraging insights and data to shape strategy, a deep understanding of how to develop the tools/systems/processes needed to make analytics accessible and understandable and the ability to work cross functionally to align data analytics with overall business goals. You have experience building a marketing performance and measurement ecosystem that spans across all consumer channels, both paid and unpaid. The Marketing Data Analytics Manager reports to the Vice President of Marketing and Data Analytics. Where you will work:

  • The opportunity offers the flexibility to work from your home office or a nearby Astound office, or a combination of both. This individual may be based remotely near any of Astound's major markets including but not limited to:
    • Princeton, NJ, New York, NY, Bethlehem, PA, Falls Church, VA, Chicago, IL, San Antonio, TX, Dallas, TX, San Marcos, TX, and Houston, TX. A Day in the Life of the Marketing Data Analytics Manager:
      • Pulling, combining and analyzing large sets of marketing data to derive actionable insights and trends
      • Interpret the data to provide meaningful recommendations for marketing campaigns and initiatives
      • Collaborate with the digital marketing team to analyze paid media data and attribution analysis to help optimize campaign performance
      • Use statistical models and predictive analytics to identify opportunities that will improve the effectiveness of marketing efforts
      • Develop and refine customer segmentation models to tailor marketing strategies for different target audiences
      • Utilize demographic and behavioral data to create targeted and personalized marketing campaigns
      • Evaluate the return on investment (ROI) for various marketing channels and initiatives and provide recommendations for resource allocation based on data-driven insights
      • Conduct competitive analysis using market data to identify opportunities and threats
      • Create clear and concise data visualizations to communicate insights effectively as well as present findings to cross-functional teams and senior management to drive data-driven decision-making
      • Work closely with cross-functional teams, including finance, sales, and product development, to align data analytics with overall business goals
      • Other duties as assigned What You Bring to the Table:
        • 3+ years of proven experience in Marketing Data Analytics
        • 3+ years of experience and proficiency with Microsoft Office and BI/data reporting tools, for example: PowerPoint, Excel, Tableau, Google Analytics (GA4), Google Looker Studio, ability to write SQL
          • Familiar with key data points and how to measure effectiveness of various types of digital marketing; (i.e.. Display/programmatic, social, search)
            • Experience working with eCommerce, online retail, digital marketing and online data sets
              • Experience analyzing data from other marketing channels such as paid media, direct mail, call center, retail, door to door
                • Excellent communication skills and ability to communicate with all levels of staff and outside parties both written and verbally
                • Strong team player enjoys interacting with others to find solutions and strategies
                • Excellent analytical skills and business acumen ability to understand and interpret data, solve problems and distill data into actionable recommendations Education:
                  • Bachelors or Master s degree in Marketing Analytics or related field (e.g., Business Analytics, Data Science, or other areas of Marketing) We're Proud to Offer a Comprehensive Benefits Package Including:
                    • 401k retirement plan, with employer match
                    • Insurance options including: medical, dental, vision, life and STD insurance
                    • Paid Time Off/Vacation: Starting at 80 hours per year, and increases based on tenure with the organization
                    • Floating Holiday: 40 hours per year
                    • Paid Holidays: 7 days per year
                    • Paid Sick Leave: Astound allows a number of paid sick hours per calendar year and varies based on state and/or local laws
                    • Tuition reimbursement program
                    • Employee discount program*Benefits listed above are for regular full-time positions The base salary range in NY for this position is $75,000 - $95,000, plus opportunities for bonus and benefits, if applicable. The base pay range represents the low and high end of the hiring range for this job. Actual pay will vary and may be above or below the range based on various factors including but not limited to relevant skills, experience, capabilities and geographical location. Company Mission:Take Care of our CustomersTake Care of Each OtherDo What We Say We Are Going To DoHave Fun! EEO StatementAstound Broadband is proud to be an Equal Opportunity Employer and we are dedicated to cultivating a diverse, equitable and inclusive workplace where employees feel valued, respected and empowered. Discrimination of any kind has no place here. We are dedicated to providing equal opportunities for all employees and applicants, regardless of race, color, religion, sex, pregnancy, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity or expression, genetic information, military, veteran status, and any other characteristic protected by applicable law. We strive to create a culture that celebrates our differences and promotes fairness and inclusivity in all aspects of our business.CCPA Employee Privacy Policy (For California Candidates Only): Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor s legal duty to furnish information. 41 CFR 60-1.35(c)

Keywords: Astound Broadband Powered by RCN, San Marcos , Marketing Data Analytics Manager, Executive , San Marcos, Texas

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