Growth Marketing Analyst
Company: FormSwift
Location: San Marcos
Posted on: June 6, 2021
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Job Description:
As a Growth Marketing Analyst, youll be directly responsible for
our advertising activities, but will also gain expertise in general
analytics, and support your colleagues in many ways. Some major
activities include:
- Ad copy writing: Writing text ads with the aim of attracting more
and better customers, and prioritizing these activities according
to search volume;
- Reporting on tests: A major part of FormSwifts philosophy is to
test each change we make. Growth Marketing Analysts will gather
data from AdWords, Google Analytics, our back-end SQL database, and
other sources. You will use Excel to help us understand the
effectiveness and profitability of different ad variants, bidding
strategies, website flows, and more.
- Bidding: Based on the results from analytical and reporting
projects, you will balance the competing considerations of return
on ad spend (ROAS) and customer volume to devise more profitable
bidding strategies.
Keywords: FormSwift, San Marcos , Growth Marketing Analyst, Other , San Marcos, Texas
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